Launch + manage programs
Create swarms, Buy Now goods, and gifting campaigns programmatically — kick off a recognition drop straight from your HRIS.
On the roadmap
A Minnow API is coming.
Today, Minnow is driven through the dashboard and our browser capture extension. A public API + webhooks are on the roadmap — so you can wire branded-merch programs into the tools your team already runs.
What you’ll be able to do
Sync catalog + inventory
Push and pull branded goods, kit inventory, and pricing so your catalog stays in lockstep with your systems of record.
Webhooks for events
Subscribe to swarm-closed, order-captured, gift-claimed, and shipment events to trigger downstream automations.
Pull reporting
Read order history, rebate accruals, and program analytics into your BI stack — no CSV shuffling.
A taste of the shape
Illustrative only — the surface isn’t live yet. REST + JSON, key-authenticated, scoped to your organization.
POST/v1/swarmslaunch a swarm from a branded good
GET/v1/orders?swarm=…list captured orders
POST/v1/gifting/campaignsfund a gifting campaign
Want it sooner?
Founding-cohort customers shape the roadmap directly. Tell us the integration you need and we’ll prioritize accordingly — early API partners get sandbox access first.
Email api@withminnow.com